Erez, our CEO, was a construction worker turned construction manager. He travelled between jobsites, witnessing firsthand the many failures and inefficiencies the construction industry faces and how management would address them. During his Civil Engineering studies, Erez decided to pursue these challenges as the focus of his academic research. He spoke with hundreds of construction companies and position holders across the site management chain and realized the circumstances he encountered personally were widespread and very costly.
After graduation, Erez teamed up with Eyal and Shai to found Genda and develop a product that overcomes these difficulties and makes construction managers’ jobs easier.
